Hcs490 Medical care Marketing Info Matrix Essay

University or college of Phoenix Material

Medical Marketing Data Matrix

There are a variety of information options that may be used by consumers to have information in relation to the advertising of health care products and services. This matrix is supposed to assist you in organizing the knowledge contained in these types of sources. Consider the types of advertising messages that these information resources may have and the trustworthiness of the marketing message. Following the provided case, identify three examples of the own.

Source of Overall health InformationType of Health-Related InformationMarketing MessagesHow the Consumer May Measure the Accuracy or perhaps Reliability of the Marketing Communications List the knowledge source, just like Internet websites, WebMD, MedLine, or maybe the news media. Kind of information offered by the sourceList at least one marketing message becoming communicated to the consumer within this information origin. List one particular approach the buyer may use to verify the accuracy with the marketing meaning. Example:

Website relating to Zyrtec

McNEIL-PPC, Inc. (n. d. ). Zyrtec. In Zyrtec. Gathered from http://www.zyrtec.com/econsumer/zyrtec/index.viewExample:

Details relating to the utilization of Zyrtec in the treatment of allergiesExample:

Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after having a single dosage. Example:

Use the product to assess whether it works as stated.

News Media from the Center of Disease Control

Retrieved by http://www.cdc.gov/Information is available online in relation to the latest diseases & health issues outbreaks, crisis disease control, and preventative methods of managing outbreaks. In 2001, CDC played a pivotal part identifying situations of anthrax, tracking exposures, and having a response to treat the 32, 000 individuals who were, or may have been, subjected. Review media coverage, and newspaper advertisings that confirm the pivotal function that the CDC had in responding to the anthrax...

Sources: Centers intended for Disease Control. Retrieved from www.cdc.gov on May 19, 2013

Genotype Corporation. Retrieved by https://www.aubagio.com/?s_mcid=ppcAubGen170 on May 19, 2013

National MS Society. Retrieved from http://www.nationalmssociety.org/index.aspx on May nineteen, 2013

Work US Government site for Medicare. Recovered from www.medicare/gov on May nineteen, 2013


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